Shift Unlocked

Powered by: MRA Africa

About Shift Unlocked


Shift Unlocked is an exclusive, experience-led gathering for members of the MRA Africa Community, designed to inspire growth, spark meaningful connections, and deepen knowledge within the marketing research and insights industry.

Each edition of Shift Unlocked creates a space for honest conversations, shared learning, and collective reflection on the evolving world of marketing, brands, and consumer insights. It’s more than an event, it’s an immersive experience built around dialogue, collaboration, and professional growth.

Career Chats with Industry Leaders

Gain practical, real-world insights from some of the most respected voices in marketing research and brand strategy. These sessions are open, conversational, and focused on lessons you can apply immediately in your own career journey.

Dynamic Panel Discussions

Dive into emerging trends and current challenges shaping Africa’s insights and marketing landscape. From the rise of AI to changing consumer behaviors, our panels explore what’s next, and how professionals can stay ahead.

Creative Showcases and Experiences

Discover innovative projects, creative ideas, and case studies that highlight the power of insight in action. These moments celebrate the intersection of data, creativity, and culture across Africa.

Join the Experience

Shift Unlocked is your chance to connect, learn, and be inspired in a relaxed and engaging setting designed to bring our community together.

Past Events Gallery
Other EVENTS

Open Conversations

Open Conversations is our monthly mentoring series with practical insights from industry leaders to accelerate your career growth in research

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