Step into Insights Leadership
Join the Professional Upgrade Program
Professional Upgrade is an intensive, practitioner-led program designed to transform how research, marketing, and strategy professionals think, analyse, and influence business outcomes.
Designed for research, marketing, and strategy professionals with 5–7 years of experience, looking to move from just the execution side of research to insight leadership. It is an in-person program in Lagos, Nigeria.
Dates: June 20 - August 22, 2026 | Program Fee: ₦150,000
Format: In-person Weekend Classes
Who this is for...
This program is designed for professionals who already understand the fundamentals but want to operate at a higher level.
- Early-to-mid career research professionals looking to move beyond execution into advisory roles.
- Marketing and brand professionals who want stronger command of research and insight.
- Strategy and consulting analysts who need structured thinking and deeper research grounding.
- Professionals transitioning into insights, strategy, or data-driven roles.
Professional Upgrade equips you with the knowledge and perspective it takes to go from delivering research outputs, to influencing business outcomes in the rooms that matter!
Dates: June 20 - August 22, 2026 | Program Fee: ₦150,000
Format: In-person Weekend Classes
Consulting & Problem Framing
Develop the ability to define business problems with precision and approach them using structured frameworks.
Industry Immersion
Participants will engage directly with leading research, consulting, and marketing organizations through structured visits and mentoring sessions.
Advanced Use of AI in Research
Explore how AI Automation is reshaping research workflows, from data collection to analysis and reporting, with tools that improve insight generation.
Program Content
Each module builds the skills required to move from executing research to shaping decisions, combining analytical depth, structured thinking, and clear communication.
Big Data in Market Research
Understand how large and complex datasets can be leveraged to uncover deeper insights. The focus is on interpreting scale, identifying signals, and integrating big data into decision-making.
The Art of Storytelling
Build the ability to turn data into compelling narratives that drive action. This module focuses on framing, structure, and delivery to ensure insights resonate and influence decisions.
AI Automation in Market Research
Explore how AI is reshaping research workflows, from data collection to analysis and reporting. The focus is on practical applications that enhance efficiency and elevate the quality of insights.
UX Research
Develop the ability to understand how users interact with products and digital experiences. This module focuses on identifying friction points and translating user behaviour into actionable design improvements.
The Consulting Framework
Learn how to structure problems and approach business challenges with clarity and precision. The module introduces frameworks that shift your role from responding to briefs to shaping thinking.
Passing the “So What” Test
Develop the discipline of ensuring every insight leads to a clear implication or action. This module sharpens your ability to connect findings directly to business decisions.
Research Project Management
Learn how to manage research projects efficiently across timelines, teams, and stakeholders. The module focuses on planning, coordination, and delivery in real-world conditions.
Project Management Quality Control
Strengthen your ability to maintain consistency and high standards across project execution. Emphasis is placed on quality assurance, risk management, and delivery excellence.
Advanced Quantitative Research
Strengthen your ability to design robust quantitative studies and interpret data with confidence. Emphasis is placed on moving beyond basic analysis to deeper, more reliable insight generation.
Advanced Qualitative Research
Deepen your ability to explore human behaviour using more rigorous qualitative approaches. The focus is on extracting meaning, not just responses, to generate richer and more actionable insights.
Fundamentals of Marketing with Case Studies
Build a clear understanding of how marketing decisions are made across brand, growth, and competitive strategy. Real-world case studies ground theory in practice, showing how insight translates into action.
Secure your space
Next Cohort starts on June 20, 2026, and you can still register below!