The IPA and social media platform TikTok have partnered on a campaign to increase the diversity of the UK’s advertising sector
Month: January 2025
New MD at Kantar Sweden
Data and analytics business Kantar has appointed Patrik Gamryd as managing director of Kantar Sweden, effective from 3rd February
Richard Asquith named new AMSR CEO
The Archive of Market and Social Research (AMSR) has appointed Richard Asquith as chief executive, succeeding Adam Phillips, effective from 1st April
Toluna appoints associate qualitative director
Insights technology and panel company Toluna has appointed Lian Mico as associate director of qualitative research, leading a new qual team for the business
Research finds work-life balance more important than pay for workers
Work-life balance has surpassed pay as the most important priority for employees, according to a survey by recruitment company Randstad
Rethinking class identity in research
Researchers must play a part in finding a shared language around class and exploring what it means in todays world, says Theresa Jones
Forsta releases AI features
Experience measurement, data analytics and insight company Forsta has launched an artificial intelligence-led insight platform
Qualitative research in a time of cultural flux
In December last year, when my colleague Jo and I gave a lecture on qualitative research to students at the University of Amsterdam, I was struck by two things First, the quiet relief I felt seeing the subject given thoughtful attention The second was the interesting contrast in the students’ questions during our discussions